Periodic Table of SEO

1
H
HTML
The backbone of the internet. Properly written HTML code is beneficial to both search engines and humans. Short for Hypertext Markup Language, HTML tags text files for font, color, and hyperlink effects.
2
Lc
Location
For websites dedicated to businesses who serve people offline, Location is an important aspect to keep in mind. A local business may not need to rank nationally.
3
S
SERP
This abbreviation stands for Search Engine Results Page. This is the list of search results that appear for any given web search. A SERP may include a title and short description of the full content.
4
Ss
Social Signals
Social signals are the likes, shares, mentions and other metrics a site receives on social media sites. These don’t necessarily directly influence rankings, but they are a sign of human trust in your website.
5
Tld
Top Level Domain
A top-level domain refers to the segment of a domain name coming after the “dot” symbol. The most common TLDs include .com, .org, .net, .gov, .edu, and .biz.
6
Rb
Robots.txt
Robots, or robots.txt, are the tool websites use to communicate with the crawlers sent out by search engines like Google. This tool tells the web which parts of the site should not be processed.
7
U
URL
A URL, or Uniform Resource Identifier, is the phrase used to describe the address of a website found in the search bar of a web page.
8
Ti
Title
The title of a web page is crucial in marketing to entice your audience to click on your link. The title should provide context to the full content, as well as be appealing to the reader.
9
Mp
Manual Penalty
A manual penalty, or Google penalty, is anything which negatively impacts the ranking of a website. This negative penalty can come from everything from Google algorithm changes to penalties for black hat SEO.
10
N
NAP
Name, Address, Phone Number. For a local business it is crucial to maintain consistency wherever your business is listed.
11
Ix
Index
Every page a search engine is able to find and gather information on will be stored in its Index. Making sure your site is being indexed properly is the first step towards achieving a solid presence in search results.
12
R
Relationship
Is your brand making friends with customers or other closely related brands? Whether it is business to business or business to consumer marketing, every relationship can help your brand grow.
13
In
Internal Links
An internal link is any link from one page of a given domain to any other page on that same domain. Internal links are important navigation and site architecture as well as helping search engines determine the topic of that page.
14
Rd
Root Domain
The root domain is the main domain you type into a search bar and is the one you will have to register for your site. Examples of root domains include “google.com,” “espn.com,” “bing.com,” and “yahoo.com.”
15
Hd
Header
The header on your page is where your title of a blog post may fall, or simply a descriptor word or phrase of the page the visitor is on. A header can help your audience navigate and understand your site better.
16
Md
Meta Description
A meta description is a snippet of your content which appears under the title on a SERP. This description should inform your audience what your content is about and be exciting enough to generate clicks.
17
Ap
Algorithmic Penalty
An algorithmic penalty is a penalty which is out of your control and brought on by a Google algorithmic penalty. These are also known as Google penalties and negatively impact your site’s ranking.
18
Sc
Schema
This microdata allows search engines to read and interpret the information on your web pages more efficiently and more accurately. With schema, you can boost your web page’s ranking for specific queries.
19
Cr
Crawl
Search engines use what are called Spiders or Bots to scour the web to find the content that users are searching for. It is important that your site allows this to happen as efficiently as possible. Proper use of Sitemaps and internal linking will help engines include your site in their index.
20
En
Engagement
Engagement is crucial in helping your brand make a name for themselves. From participating in social media conversations, targeting posts toward your audience, and staying relevant, you can boost your brand awareness.
21
Cn
Content
Engagement is crucial in helping your brand make a name for themselves. From participating in social media conversations, targeting posts toward your audience, and staying relevant, you can boost your brand awareness.
22
Ce
Content Creation
Leverage existing relationships and forge new ones to get the most out of sharing your content. By offering some fresh and new to the conversation, you can establish yourself as a leader in the industry.
23
O
Outreach
Leverage existing relationships and forge new ones to get the most out of sharing your content.
24
Kr
Keyword Research
What keywords are the most beneficial to your website? What are people searching for? What can you create to solve their needs? By incorporating keywords in your content, you can help your audience find solutions.
25
It
Searcher Intent
Understand the reason a searcher might be entering a given query. Evaluate the reasons why they might be searching for that term and anticipate what they may search for next.
26
Cm
Content Marketing
Content marketing is the practice of creating top shelf, high-quality content for your site for the purpose of attracting new visitors. This content should target your audience directly and provide a solution for them.
27
Uf
Usefullness
Is there a need for your content? If you can provide a solution to something your customers or audience is struggling with, your content can be incredibly valuable and effective.
28
Mp
Sitemap
A sitemap is a list of all of the pages on a site which can be accessed by both spiders and users. Making this as user-friendly as possible will help keep people on your site longer.
29
Sc
Security
Protect your users from malicious intent.
30
Rh
Reach
How far have your search marketing efforts extended your brand? In order to grow your brand awareness, you need to reach as many people as possible through a tactical marketing strategy.
31
Ex
External Links
An external link is a link that points outward to any webpage that is not part of the domain of the linking page. An external link displays to search engines that you value and trust the web page you are linking to.
32
Sd
Subdomain
An extension of a website which is treated like a separate domain by search engines.Example: subdomain.rootdomain.com
33
Sf
Subfolder
An extension of a website which is treated by search engines to be part of the same domain.Example: domain.com/subfolder
34
Mp
Sitemap
A sitemap is a list of all of the pages on a site which can be accessed by both spiders and users. Making this as user-friendly as possible will help keep people on your site longer.
35
Di
Sitemap
This is the practice of Google removing sites from it’s search index to prevent it from popping up in any further SERPs. This is typically done if Google feels they are legally obligated to do so.
36
Ct
Citation
In marketing, a citation is a mention reference to your company name and address found on other sites. This doesn’t necessarily have to include a link to your site, but the publicity can be very beneficial.
37
Sp
Spider
A spider is the tool search engines use to crawl the web and find relevant information to pull up on a SERP. For your brand to be recognized, you need to create high quality content to be found by the spider.
38
If
Influence
Is your brand adding relevant and helpful information to your respective field or industry? If you are someone people come to for tips and advice on your product or service, you can establish yourself as an influencer.
39
Ch
Content Hub
Not every website needs to have a traditional blog, but you can’t stand out while contributing nothing to your space! Creating quality content will help establish you as an influencer in your industry.
40
Cu
Content Curation
Content curation is the practice in which one collects, organizes and displays content created by others. Providing relevant and helpful information will keep your audience coming back to you.
41
La
Linkable Asset
A linkable asset is any content you have created which would be of value to others. This can be any kind of quality content and can help get more eyes on your site, helping you rank better in search engines.
42
Kd
Keyword Density
The number of times a keyword appears within the text on a web page. Too high could be a signal to search engines that you are trying to manipulate. Too low and you run the risk of not appearing relevant for that term.
43
Bh
Searcher Behavior
Is the searcher looking to buy something or merely gathering information? Deciphering what stage of buying your audience is in can help you create content and meet their needs better.
44
Sq
Search Query
A search query refers to the specific phrase or word a user enters into a search engine to find the information they need. To be found in a search query, you need to have the right keywords and have valuable content.
45
Uq
Uniqueness
Make your content stand out from the competition! By creating unique, relevant, and informative content, you can establish yourself as an influence who your audience will want to keep coming back to.
46
Lp
Landing Page
While a user might technically “land” on any given web page, a landing page is specifically designed with a certain goal in mind. This can promote an offer, share content, or simply reveal contact information.
47
Coc
Cocitation
Cocitation is a relationship built between two web pages which are frequently mentioned in conjunction with one another. The better quality the websites are, the better their SEO will be.
48
A
Authority
Why would a human or an engine prefer your site over another? Establishing yourself as an authority through quality original content and excellent SEO will help your company and website thrive.
49
Bl
Backlink
A backlink is any incoming link from an external website. These can be mutually beneficial to both web addresses, as long as the sites are quality.
50
Nf
Nofollow
No-follow tags were implemented to help cut down on link spam. A no-follow link is thought to pass little or no value (i.e. Link Juice) as compared to a followed link.
51
Cl
Canonical
A canonical URL is the URL you want your visitors to land on and see. This is your most authoritative URL and the one which you want search engines to associate as your strongest URL.
52
Rd
Redirect
A website redirect is taking your visitors to a different web page than the one they requested when the page they want is unavailable. This may happen if the domain has been taken over by another company.
53
Dv
Devalue
Devalue is a drop in the value of your site where your ranking will drop due to a lack of effort on your site, or other sites passing you up with superior content and quality.
54
Rv
Reviews
Reviews can make or break your company. Online reviews can be made by anyone about your product or service and can be found by prospective clients in any search.
55
Sn
Snippet
This is the description of your web page as displayed by search engines. This can be a displayed as your meta description, or it can be an excerpt from your content.
56
Ir
Interaction
Does your brand have a following who participates in discussions you start? The more interactions you can start and participate in, the better you can establish yourself as a reliable authority in your field.
72
Cp
Content Promotion
What good is creating content if you’re not promoting it? Even the greatest content on the internet will benefit from promotion. Promoting your content on social media can help your brand be seen by a larger audience.
73
Lb
Link Bait
Link Bait is content created to be especially linkable. This superficial and low-quality content is used solely for the purpose of getting clicks to boost the site’s ability to be found in SERPs.
74
Ca
Competitor Analysis
What are you competitors doing and how can you do it better? By studying your competition, you can find new strategies which are working in your industry, and tweak them to fit your company and what you offer.
75
Nc
Niche
This is the space where you and your desired customers operate. This is a specific topic which you have knowledge of you have an audience who is looking for an industry leader on it.
76
Lb
Link Building
Link building in SEO refers to the practice of exchanging links with other quality sites for the purpose of generating better backlinks. Acquiring these links gives you credibility and can boost your search engine ranking.
77
Vu
Value
Does your content add anything new to the conversation? By creating content people want to both view and link to, you can boost your authority and credibility and climb to the top of SERPs.
78
Sp
Splash Page
A splash page is an introduction page displayed for a short period of time designed to offer something specific to a user. This may be a coupon for a discount or a questionnaire so your viewer download content from you.
79
Coo
Cooccurance
Cooccurance is when two phrases are frequently mentioned in conjunction with one another.
80
Tr
Trust
Good sites link to other good sites. Do not link to low quality sites, and do not acquire links from low quality sites. The better sites you associate with, the more credibility and authority you can gain for your site.
81
Lp
Backlink Profile
Backlink profile is the sum of all of the links that point to a given page. In general, it is best to have many quality backlinks from many quality sources.
82
F
Followed Link
This is a link that passes “link juice”. These are inbound links which is a hyperlink directing to a its page, the site will receive a positive bump in SEO, thus climbing in SERPs.
83
At
Anchor Text
This is the text a user clicks on when navigating to another page via a hyperlink. A natural, relevant Anchor Text can tell a search engine a lot about the page a particular link is pointing to. This data helps search engines return the best possible results.
84
Cd
Status Codes
A status code is the response code given by a website when a page does not load the way it is supposed to. These codes can help identify problems with a site so they can work faster and more efficiently.
85
Dv
Disavow
Disavowing a link on your site means publishers can alert Google they don’t want links for specific external sites when it comes to the link counting system of ranking their website.
86
Ng
Hreflang
A hreflang tag alerts Google what language what language you are using in your search engines and on the web pages you are using so it can search for the necessary results in that language.
87
Bc
Breadcrumb
Breadcrumb navigation is a tool a web search uses which allows users to track their way back to where they began in a search. This is used in e-commerce sites typically in product navigation pages.
88
Rp
Reputation
Do users come to you for answers? Establishing yourself as a leader and influencer in your respective industry or field will help bolster your reputation online for those respective topics.
104
Cq
Content Quality
The internet revolves around content, and yours needs to be the best. No exceptions. The better quality your content is, the more people you can bring to your website and boost your ranking.
105
Tr
Topical Research
What’s trending and how can you add to the story? By jumping in on trending topics, you can make your voice be heard by adding quality, relevant comments and information to the conversation.
106
Uf
Update Frequency
It is important to stay fresh. No one will value your content if it looks like it is old news. By staying up to date, you show your audience you are staying relevant and can help them in changing times.
107
Eg
Evergreen Content
Content that never goes out of style. Always helpful. Always relevant. By creating this kind of content, you can take a little pressure off of yourself when trying to come up with fresh ideas all the time.
108
Cy
Copy
Creating incredible copy for your site’s pages is crucial to converting visitors into sales. By mastering copywriting, you can better establish yourself as a trusted industry leader.
109
Rv
Relevance
Does your content fit into the existing conversation? If your content isn’t relevant and helpful, readers won’t take you as a serious contributor to the trending conversation.
110
Cta
Call to Action
A call to action is an instruction designed to provoke a desired response from your users. By asking them to share, comment, or sign up, you can boost your ranking and conversion rates when they follow through.
111
S
LSI
Latent Semantic Indexing is a term used to define how search engines recognition how similar words and phrases may be related to a given keyword. This allows you to be more versatile in your writing and avoid keyword stuffing.
112
Id
Brand Identity
How do users and search engines view your brand as a whole? Are you trustworthy? Are you valuable? To be successful, you need to brand yourself as a reliable influencer and industry leader.
113
Lj
Link Juice
Link Juice is a means of measuring the value one page may pass to another by linking to it. The more link juice you can get to your site from other quality sites, the better your ranking can be.
114
Dv
Link Diversity
The more sites who find you valuable enough to link to you, the better. By having a variety of different authorities trusting you, the more your customers and audience will trust you.
115
Ds
Distribution
This is the ratio in which your primary keyword are used to link to your site as compared to random and natural anchor text. A backlink profile with a high amount of keyword rich anchor texts will appear manipulative and could cause trouble for your rankings.
116
Lv
Link Velocity
This is the rate at which you acquire links. Acquire too many too fast and you could appear malicious to search engines. Be sure to pace yourself and spread things out when possible to remain trustworthy.
117
Rc
Reconsideration
When you receive a penalty on your site, a reconsideration request to Google can help you remedy the problem. Explain the issue, how you plan on fixing it, and the outcome of your fixing the problems.
118
Px
Proximity
Proximity in marketing refers to the distance of something to a searcher. The closer something is, the more relevant it will be and the higher it will fall in a SERP.
57
Ux
User Experience
Creating a quality user experience is crucial to viewers staying on your site for more than a few seconds. From the content you offer, to the overall aesthetic design, everything combines to create a user experience.
58
Ly
Layout
Your website layout is a huge factor in your overall user experience and can determine how long someone stays on your site. Making your website layout easy to navigate will help you look like an authority in your field.
59
Fn
Functionality
Functionality on a website refers to functions outside website navigation, web page design, and other aesthetic elements. This is more focused on shopping carts, surveys, reviews, and questionnaires.
60
Sp
Site Speed
Site speed refers to how quickly your website is able to load different pages in navigation and searches. The faster your site can load pages, the longer people will likely stay. Visuals and media play a large role in site speed.
61
Mo
Mobile Friendliness
A large majority of searches come via mobile, so making your site mobile friendly is crucial to being found in SERPs. A mobile friendly site is easy for users to navigate and glean information from.
62
Cr
Crawlability
Crawlability refers to a search engine’s crawler’s ability to navigate your site and find pertinent information. Crawlability can be highly affected by link formatting and on-page SEO.
63
Em
Emotional Appeal
Emotional design should be built into your website in the 21st century to help improve upon the overall user experience. By making things aesthetically appealing, you can create a lasting memory for a viewer.
64
Rv
Responsiveness
Having your site be responsive is crucial to being found in SERPs today. A responsive interface is able to be viewed on a variety of different platforms including desktop, mobile, and tablet.
65
Nv
Navigation
Having quality website navigation is one of the best ways to keep people on your site and gain page authority. By making your site navigation easy, you can highlight more of your content and information.
66
Vs
Visual
A visually appealing website will help keep people on your site longer and will help establish you as authority in your respective field. From layout, photos and graphics, and text, these elements and more factor into your visuals.
67
Ax
Accessibility
How easy is it for people to find things on your site? Website design is crucial to keeping people on your pages for as long as you possibly can. Better accessibility can lead to more conversions.
68
 Int
Intuitiveness
Is your website easy to navigate and use for anyone? By having an intuitive design on your site, you make it more user friendly and in turn, can keep more people on your site longer.
69
 Cnc
Consistency
Having a consistent design throughout your website’s different pages is an important element to creating trust and credibility. If your layout changes from page to page, you will lose authority in your visitor’s eyes.
70
 Thm
Theme
Creating a consistent theme which matches your company and what your goals are is crucial to being uniform across the board. With a constant theme throughout the site, you can be far more credible.
71
 Cbt
Credibility
Credibility on your site means people trust what you have to say and will go to your site over competitors. By being consistent in your content and website design, you can boost your credibility dramatically.
89
G
Goals
What goals do you have for your company in the foreseeable future and the long term? Is it more social media followers? Higher conversion rates? By setting attainable goals, you can see practical and positive growth in your company.
90
Kpi
Key Performance Indicators
Key performance indicators refer to analytics which are used by a company to measure the performance of a campaign. From revenue, engagement, and acquisition, these factors equate to the overall success of your business.
91
Sv
Search Volume
Search volume refers to the amount of times a keyword is searched in a given month in a search engine. When you can identify which keywords your audience is searching for, you can better create content to meet their needs.
92
Tv
Traffic Volume
Traffic volume simply refers to the amount of people you get to your site in a given window of time. The higher your volume, the higher potential you have to converting visitors into sales.
93
Tq
Traffic Quality
Traffic quality for your website refers to a variety of things including your buyer intent and persona, the cost effectiveness of your traffic, and the demographic of your audience you are receiving.
94
R
Ranking
Your ranking refers to how high you fall on a SERP amongst your competitors in your respective field or industry. The higher you rank, the better chances people will click on your site.
95
Ap
Average Position
Average position refers to where a specific ad is falling on a SERP. The higher your ad falls on the page, the more likely it is to be seen by the audience you are trying to go for.
96
Uk
Unique Keywords
Unique keywords are specific words a smaller audience will be searching for in their search engines. While these keywords will typically generate less SERPs, they can yield much higher conversion rates.
97
Gr
Growth
Is your company growing? How are you keeping up with your competition? In order to foster growth of your brand online, you need to be active on social media, your blog, and with your SEO practices.
98
Ov
Organic Visits
Organic visits are visits which occur from someone finding your page by searching the right keyword, rather than your page appearing because your paid for it. Organic visits are visits which will boost your ranking much higher.
99
Br
Bounce Rate
The bounce rate on a website refers to the amount of people who visit a website, and then leave the site after visiting only one web page. If your bounce rate is high, you may need to reconsider retooling your home page.
100
Rf
Referrer
A URL referrer is the HTTP header which refers to the web page which is linked to the source you are requesting. Essentially, the referrer is the web page you just came from to get to where you are now.
101
Cv
Conversion
A conversion is the process of selling your good or service to people who are visiting your website. The more conversions you are able to make, the more revenue you will be bringing in.
102
Ex
Exit
An exit rate refers to the amount of people who have actively left a site from a specific page. They may have viewed more than one page, unlike your bounce rate visitors, who have only visited one page.
103
Rt
Retention
Retention marketing refers to turning someone into a first-time buyer, and then keeping them on long term as a loyal customer. It is more expensive to find and convert new customers, so keeping loyal ones is key.
Original can be seen at rizolt.com/periodic-table/

 

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